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About AFS Group

Local Expertise. National Strength. Shared Success.

AFS Group Family of Brands

AFS Group is one of the nation’s leading flooring and interiors organizations—uniting a family of Brick & Mortar, eCommerce, Direct-to-Consumer, Professional, and Product brands under one shared promise: Partnership Without Compromise.

Together, these brands deliver complete flooring and interiors solutions across every channel—showroom, in-home, ecommerce, and professional service programs. Each operates with the same foundation of quality, craftsmanship, and accountability that defines AFS Group nationwide.
 

  • Brick & Mortar Brands

    America’s Floor Source, JP Flooring Design Center, and Lewis Floor & Home form the cornerstone of AFS Group’s retail presence. These regional leaders combine showroom service, design expertise, and professional installation—offering flooring, tile, window treatments, and countertops through trusted local relationships backed by national capability.

  • eCommerce Brands

    Flooring Market extends AFS Group’s reach nationwide through eCommerce convenience, providing homeowners and trade professionals with curated flooring and tile products, transparent pricing, and dependable delivery anywhere in the country.

  • Direct-to-Consumer Brands

    AFS Group’s newest brand (Coming Soon)

  • Professional Brands

    AFS Trade Pro, AFS Builder, AFS Property Management, and AFS Contract serve trade professionals, builders, and commercial clients with precision, reliability, and partnership-first execution. These divisions provide scalable flooring programs for every project type—from design-driven residential installations to multi-market portfolio work.

  • Product Brands

    AFS Group’s exclusive collections define its commitment to design, performance, and dependability.

    HighBank Collection
    Available only through America’s Floor Source, JP Flooring Design Center, and Lewis Floor and Home showrooms, HighBank Collection represents craftsmanship, design leadership, and long-lasting quality.

    FloorLife
    Available exclusively through Flooring Market, FloorLife brings the AFS Group standard of excellence to the ecommerce channel, offering trusted style and value nationwide.

  • Across every brand family, AFS Group combines the reach of a national network with the heart of local relationships—delivering flooring and tile through every major channel. One organization. Multiple brands. A shared commitment to excellence.
 

Our Growth and Reach

With roots dating back to 2000, AFS Group has grown from a single showroom behind a small church in Columbus, Ohio, into one of the nation’s largest and most diversified flooring and interiors organizations.
Through a combination of organic expansion and strategic acquisitions, the Group now spans multiple markets, industries, and customer types—serving homeowners, builders, designers, property managers, and national accounts across the Midwest and beyond.

From the start, our philosophy has been simple: do the right thing, serve people well, and the rest will follow.

Who We Serve

AFS Group is uniquely structured to meet the needs of every customer type:

  • Homeowners & Designers – Personalized retail and in-home service through our regional showrooms.
  • Builders & Contractors – Dedicated builder and professional flooring programs designed for precision and accountability.
  • Property Managers & Multi-Family Operators – Streamlined, fast-turn flooring programs for portfolio management.
  • Commercial & Institutional Clients – End-to-end contract flooring services emphasizing safety, quality, and compliance.
  • Trade Professionals – Wholesale supply, trade pricing, and product expertise that keep projects on schedule.

Across every segment, AFS Group delivers consistent performance, transparent communication, and long-term partnership.

Product Offering

AFS Group sources and distributes materials domestically and internationally, providing a curated selection of in-stock and premium options that balance performance, design, and value.

Core Categories:

  • Carpet
  • Luxury vinyl
  • Hardwood
  • Laminate
  • Tile & Stone
  • Area rugs (custom and pre-made)
  • Decorative and polished concrete
  • Hardwood refinishing
  • Window treatments
  • Countertops

Each brand under the AFS Group umbrella upholds strict quality standards—from procurement to installation—to ensure every customer receives dependable results and exceptional value.

Our Core Values

Our success is built on principles that guide every decision, every interaction, and every brand across our organization:

  • Above the Line Behavior – We hold ourselves accountable, acting with integrity even when no one is watching.
  • Follow the Framework – We are system driven to consistently achieve the desired result.
  • Service – And I Mean Right Now – We respond immediately to support our customers and teammates.
  • Continuous Learning – Through AFS University, we invest in training, certifications, and leadership growth.
  • One for All – Every brand, every employee, every market works together as one team.
  • Do the Right, Fair Thing – Every decision is guided by fairness, integrity, and respect.
  • Extreme Ownership – We take responsibility for our work, our results, and our promises.

A Team Who Cares

From warehouse to leadership, every team member at AFS Group shares the same goal: excellence through accountability.

Our internal training platform, AFS University, empowers employees to grow professionally, earn certifications, and stay ahead of industry innovation—ensuring that every team, in every market, delivers with confidence and consistency.

The 3C Principle

We live by the 3C Principle, a simple philosophy that defines our culture and our commitment to customers:

  • Caring – We care deeply about our customers, colleagues, and the quality of every project.
  • Clean – We leave every space as clean—or cleaner—than we found it.
  • Consistent – We do it right, the first time, on time.

This approach keeps AFS Group grounded in integrity, dependability, and trust—values that have guided our growth from day one.