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AFS Group Brands

Brick & Mortar, Direct-to-Consumer, eCommerce, Product, and Professional Brands—united by one standard of quality, service, and partnership.

AFS Group brings together a family of trusted flooring and interiors brands that serve homeowners, professionals, and partners across every market.

From showrooms and in-home experiences to ecommerce platforms and professional programs, every AFS Group brand shares one foundation—delivering results through quality, service, and partnership.

Together, these brands reflect the strength of a national organization backed by local relationships, operational excellence, and a long-standing commitment to doing business the right way.

Our Brand Families

AFS Group’s portfolio includes five distinct brand families—each with its own focus, expertise, and audience—but all united by one guiding principle: Partnership Without Compromise.

Brick & Mortar Brands

Local roots. National capability. 
A showroom experience built on trust.

America’s Floor Source, JP Flooring Design Center, and Lewis Floor & Home form the cornerstone of AFS Group’s retail presence.

These brands combine showroom service, design expertise, and professional installation to deliver a complete flooring and interiors experience.

From flooring and tile to window treatments and countertops, every interaction is defined by craftsmanship, attention to detail, and a reputation for trust built over decades.

Explore Brick & Mortar Brands

eCommerce Brand

Nationwide access to quality flooring—
delivered with AFS dependability.

Flooring Market extends AFS Group’s reach nationwide with a complete online showroom offering flooring and tile for delivery directly to homes and job sites.

With deep inventory positions, efficient logistics, and dependable fulfillment, Flooring Market gives homeowners and trade professionals confidence to shop flooring online—backed by AFS Group reliability.

Explore Online Brands

Professional Brands

Programs built for professionals who expect more—
partnership, precision, and performance.

AFS Group’s professional brands provide turnkey solutions for trade, commercial, and institutional clients.

Built for partnership, consistency, and precision, these brands serve professionals who expect more from their flooring partner.

The family includes AFS Trade Pro, AFS Builder, AFS Property Management, and AFS Contract—each focused on a specific market segment but united by one promise: reliable execution through every phase of the project.

Explore Professional Brands

Product Brands

HighBank Collection and FloorLife—exclusive collections that define AFS Group craftsmanship.

AFS Group’s Product Brands represent the design leadership and quality that define the organization.

HighBank Collection – Available exclusively through America’s Floor Source, JP Flooring Design Center, and Lewis Floor & Home showrooms, HighBank Collection combines curated design, dependable performance, and long-lasting value.

FloorLife – Available exclusively through Flooring Market, FloorLife brings the AFS Group standard of excellence to the ecommerce channel, offering trusted style and value nationwide.

Product Brands

A Unified Commitment

Every AFS Group brand is built on the same foundation—trust, craftsmanship, and the belief that long–term partnerships create lasting results.

Contact AFS Group for Partnership Opportunities