National flooring retailer honored for exceptional partnership, year-over-year growth, and strategic excellence in residential market expansion.
COLUMBUS, Ohio, May 15, 2025—America’s Floor Source (AFS), one of the nation’s premier specialty flooring retailers, has been named the recipient of Dal-Tile’s 2025 New Residential Customer of the Year award. A distinguished mention highly regarded as one of the flooring industry’s most coveted supplier honors. The distinction, presented annually by Dal-Tile, a Mohawk Industries company that is a leading manufacturer of ceramic, porcelain, and stone tile products. This award recognizes a retail partner that has demonstrated outstanding commercial performance, operational excellence, and an unwavering commitment to collaborative growth.
America’s Floor Source earned the distinguished accolade by exemplifying the qualities Dal-Tile identifies as hallmarks of a true strategic and fruitful partnership. America’s Floor Source has successfully demonstrated remarkable year-over-year growth within its product portfolio, consistently expanding its residential offerings while aligning operations with shared strategic priorities. In addition, AFS’s transparent communication, disciplined execution, and collaborative mindset enabled both organizations to unlock scalable growth opportunities. All while maintaining the rigorous standards of service and professionalism that define the residential flooring industry’s most trusted partners.
Beyond its strong performance, America’s Floor Source distinguished itself as a market innovator and cultural leader within the flooring industry. The company’s emphasis is on continuous improvement in spanning product selection, installation expertise, and customer experience. Both flooring powerhouses continue to reinforce their position as forward-thinking industry leaders with operational depth and market reach that drives meaningful results for manufacturer partners and consumers alike.
In naming America’s Floor Source, Scott Maslowski, Executive Vice President for Dal-Tile said, “America’s Floor Source exemplified what true partnership looks like in 2025.” He also added “Through strong alignment on shared strategic priorities and a highly collaborative approach, together we helped each other drive exceptional results and meaningful growth. AFS’s commitment, transparency, and focus on execution made them a standout partner, and we are proud to recognize them as New Residential Customer of the Year.”
“Receiving Dal-Tile’s New Residential Customer of the Year award is a defining moment for America’s Floor Source. It reflects the dedication of our people, the strength of our partnership with Dal-Tile, and the trust our customers place in us every day. We don’t view this recognition as a finish line—it’s a foundation. Together with Dal-Tile, we will continue raising the bar for what residential flooring can be: better products, better service, and better experiences for the homeowners and builders we serve.” — Michel Vermette, CEO, AFS Group
About America’s Floor Source
America’s Floor Source is one of the largest independent flooring retailers in the country selling and installing flooring to residential builders, retail consumers, renovators, designers, property managers, and commercial property owners. In 2000, Jason Goldberg founded America’s Floor Source in Columbus, Ohio. Additional brands under the AFS Group umbrella include AFS Builder, AFS Contract, AFS Wholesale, AFS Property Management, JP Flooring Design Center, Lewis Floor and Home, and FlooringMarket.com.
About Dal-Tile
Dal-Tile, a Mohawk Industries company, is one of the largest manufacturers and distributors of ceramic tile, porcelain tile, and natural stone products in North America. With a comprehensive portfolio of residential and commercial flooring solutions since 1947. Dal-Tile partners with leading retailers, builders, and design professionals to deliver innovative products and superior service across the United States and Canada. For more information, visit www.daltile.com
