Direct-to-Consumer Brands
(Coming Soon)
The Direct-to-Consumer Experience (Coming Soon)
AFS Group’s DTC business will offer homeowners a fully integrated, shop-at-home experience from consultation to completion—fast, easy, and handled entirely by one team.
The Experience Will Include:
-
Quick Appointments
Flexible scheduling with rapid response times.
-
Curated Product Selection
Best-selling, high-quality flooring chosen for performance and availability.
-
All-In-One Service
From consultation to installation, one team will manage every step.
-
Professional Installation
Skilled installers ensuring quality and care.
-
Flexible Financing
Accessible monthly plans that make upgrading your home simple.
One call, one company, one great result.
Who This Brand Will Serve
The upcoming Direct-to-Consumer division is built for busy homeowners who want beautiful results without a drawn-out design process.
It’s designed for customers who value convenience, speed, and peace of mind—a professional solution for getting flooring projects done right, right away.
When launched, this new brand will complement AFS Group’s Brick & Mortar showrooms by reaching a distinct customer audience, while leveraging the same trusted installation and service network.
Strategic Role Within AFS Group
The Direct-to-Consumer division represents AFS Group’s next major channel expansion—strengthening its position as a multi-channel organization capable of serving every customer type: homeowner, builder, or trade professional.
This new business will extend the Group’s reach into new markets and demographics while reinforcing its reputation for quality, reliability, and operational excellence.
Fast. Professional. Built on trust.