Product Brands
Exclusive collections created by AFS Group—where craftsmanship, design, and value meet.
AFS Group’s product brands represent the company’s dedication to craftsmanship, innovation, and long-term value. Each collection is exclusive to AFS Group and built to deliver performance, design leadership, and confidence—whether experienced in-store or online.
Together, these brands reflect the AFS Group promise of Partnership Without Compromise: dependable quality, distinctive design, and service you can trust.
The AFS Product Brand Advantage
AFS Group’s product brands embody the craftsmanship, and innovation that defines our organization. Whether showcased in-store or purchased online, each collection reflects the same focus on performance, design, and reliability.
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Exclusive Access
HighBank and FloorLife are available only through AFS Group channels—never through third parties—ensuring every purchase is backed by our quality and service standards.
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Curated Design & Performance
Collections are carefully selected for color, texture, construction, and trend relevance, blending timeless design with everyday durability.
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Tested, Trusted Quality
Every product is evaluated and approved by AFS Group’s installation and operations teams, ensuring lasting performance under real-world conditions.
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Consistent Supply & Support
Centralized sourcing and distribution maintain product availability, warranty integrity, and responsive service across every AFS Group market.
HighBank Collection
Available exclusively through America’s Floor Source, JP Flooring Design Center, and Lewis Floor & Home showrooms, HighBank Collection products define AFS Group’s showroom. They pair timeless design and premium materials with the professional installation and service standards that have made AFS Group a national leader.
FloorLife
Exclusive to Flooring Market—trusted quality, made accessible.
Available exclusively through Flooring Market, FloorLife extends the AFS Group standard of quality into the ecommerce channel. Built for simplicity, style, and reliability, FloorLife offers homeowners and trade professionals nationwide access to curated flooring backed by AFS Group dependability.
